Rovio Entertainment
2025-2026
We kicked off a new Agile partnership with Rovio Entertainment, plugging directly into their internal marketing teams across brand and product. Our first focus has been on Sonic Rumble, which was nominated for Best Mobile Game at The Game Awards 2025 — a huge moment for the franchise.
Shadow 101 had a greater focus on design and animation than its predecessor, Sonic 101.
THE MISSION
Our role is to help build out everything from social and brand assets to video campaigns, creative concepts, and more. It’s the kind of partnership we thrive in — daily collaboration, creative strategy, and real-time delivery across a wide range of needs.
Our mission is to help Rovio scale their creative output and extend the reach of their marketing. That means delivering high-quality, on-brand creative — fast — while also contributing fresh thinking, new formats, and ideas that push the work forward.
Racing faster than ever onto Mobile.
THE PROCESS
The first step was immersing ourselves in the Rovio brand — understanding their tone, visual style, and audience expectations. From there, we began offering new visual directions, formats, and storytelling styles tailored to their needs.
One of our first projects was developing assets for the Sonic Rumble Creative Program, including motion graphic intros, styleframes, and storyboards. We built new video systems that aligned with existing brand guidelines while introducing fresh design elements to level up the presentation. Every step — from concept to motion — was a tight, collaborative process.
We also created stills for the Community Challenge, designing visuals that were rad, clean, and built for fan engagement. These assets were deployed across social and quickly became a hit with the player base.
THE IMPACT
This launch marked the start of a growing partnership between Rovio and our team. With a solid foundation in place, we’re now collaborating on new titles, evergreen initiatives, and content drops that keep fans engaged and games in motion.
We’re just getting started — and we’re stoked to keep delivering bold, strategic creative across Rovio’s roster of IPs.
