RAD CABBAGE REBRAND
2026
Our first video agency, Stone Watson, was built to serve traditional corporate industries—healthcare, education, Fortune 500 companies. But, over time, our coolest work came from gaming and bigger, edgier brands. The problem? Stone Watson didn’t represent the developers and fandom-driven companies we loved working with. It was time to peel back the layers and rethink our identity.
THE MISSION
We had one shot to show our clients, and the world, what Rad Cabbage was about: repositioning ourselves as a new leader in creative video for game developers and brands.
The stakes were high, and we knew that any missteps could result in a bad time for our faithful mascot—not to mention ourselves.
THE PROCESS
Our team developed a new name, new logo, custom logotype, and a bold color system that jumps off the screen. The brand voice was just as important — raw, honest, confident, and visual-first. We wanted the brand to speak the way we do in real life.
The design system is meant to feel hand-built and a little unruly — not corporate and safe. The visual language is flexible but unmistakable. From the way we write to the way we animate, every detail is intentional to reflect who we are.
“RAD” is grit, DIY spirit, and late-night creative energy.
It’s honest, disruptive, and a little rough around the edges.
It’s about building, experimenting, and staying true to the work.
Meet
Kapu.
‘Cabbage” is our oddball icon. It’s weird, global, and quietly powerful—found in food, medicine, myth, and ritual across cultures.
Short for Kapusta (Polish for cabbage), Kapu was born into a family of simple green cabbages but came out red. He knew he was different from the start. Kapu is confident and gritty. He’s the type to back up his team, crack a joke, and challenge his rivals.
THE CAMPAIGN
We built this campaign to deliver as much value as possible in the course of it’s life.
Shot over three days, this ad works as a full-length piece with voiceover for the site — and breaks clean into scenes for multi-platform testing. By the end, we had four distinct spots, a bank of reusable assets, and a clear rallying cry: Say no to bad.
The full version? It’s rad — but we built it with cut-downs in mind well before hitting record. Every set change was built to stand on its own. At it’s core, we developed 4 commercials and that’s a lot of honey.
THE IMPACT
We planned our launch to announce right before the Game Awards on December 10th. This rebrand took a total of 9 months to launch alongside our flagship commercial. The campaign is actively pulling in a wave of inbound leads and has opened doors to new partnerships.
Our mission for Rad Cabbage Studios is simple: to make people excited about your game or brand. Whether it’s an ad or a film, we’re doubling down on real content — the kind that comes from the soul, makes you laugh, and doesn’t take itself too seriously.
