CHICAGO BEARS
MOTION SYSTEMS
If you have been at a Bears game in the last few years, chances are you’ve seen our work. Drawing inspiration from UI design and UX motion, Stone Watson developed the motion concept and delivered the graphics package for the 2022 Chicago Bears season. The extensive list of deliverables included various LED sizes, frame rates, and hundreds of versions.
THE MISSION
We were tasked with creating multiple motion systems compatible with various LED sizes. Each game prompt, player intro, team duel, and transition required a mix of consistency and creativity. The fan prompts alone required 64 deliverables—not a small feat.
THE PROCESS
Designing for stadium LEDs isn’t just about cool visuals—it’s about system thinking. Every panel has to feel like it’s part of one ecosystem. That means strict length and loop requirements so content plays cleanly across the entire stadium setup. Live event directors need to hit play and know the visuals will hold seamlessly, no matter how long the cue runs.
Each season brings a new brand identity from the Bears, so we adapt. This year’s LED package took inspiration from UI/UX microinteractions—how assets scale across devices like desktop and mobile. We pulled from that logic to create a system that felt fluid, dynamic, and on-brand.
It’s that kind of detail—pulling influence from the unexpected, then bending it into a stadium-scale experience—that makes our LED work stand out.
Over the last few years, we’ve worked with the Chicago Bears on a range of in-stadium video content and brand storytelling assets. One standout was their 100-Year Anniversary series—debuted at Soldier Field. Each game, a different decade of Bears history lit up the jumbotron, with original motion graphics tailored to the style of that era.
This isn’t our first time on the field—literally. Our background in traditional sports gives us an edge when working in esports and gaming. We bring a deep understanding of fan energy, motion design for live environments, and creative systems that scale.
That crossover between physical stadiums and digital arenas is part of what makes Rad Cabbage unique.
THE IMPACT
Over the span of several seasons, we delivered hundreds of assets for the Bears—each built to scale and built to last. Our motion systems weren’t just used once; they were adapted and reused in future seasons, giving the creative a longer shelf life and serious ROI.
Some of the visuals, especially those inspired by UI/UX motion principles, sparked buzz inside the stadium and across the fanbase. They felt fresh—like something fans hadn’t quite seen before on the jumbotron. And at the end of the day, that’s the goal: deliver work that gets remembered.
